How to Boost SMS Marketing ROI Using Videos

December 8, 2023 | By Reena Aggarwal (Guest Author)
Women watching video on laptop

SMS marketing has proven to be a potent tool for businesses seeking to connect with their prospective and existing customers.

However, the state of SMS marketing is ever-evolving. Nowadays, most businesses are incorporating videos into their SMS marketing strategies.

Why? Simply put, people love watching videos. In fact, according to recent research by Statista, the average person spends about 17 hours each week devouring online video content.

Graph showing time spent watching videos

Image via Statista

So, how can videos boost your SMS marketing ROI?

Fortunately, I've done the research and have identified key strategies for you to leverage this trend.

Keep reading to discover how to maximize your SMS marketing ROI with engaging videos.

6 Ways to Boost SMS Marketing ROI Using Videos

Videos have become a cornerstone of modern marketing, with 91% of businesses using videos in 2023.

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Graphing showing businesses that use video as a marketing tool

Image via Wyzowl

Due to its versatility, video content can be used for various marketing strategies from mobile app marketing to SMS marketing.

So, if you want to leverage the power of videos for your SMS campaigns, here are six strategies to supercharge your SMS Marketing ROI with videos.

  1. Offer Exclusive Sneak Peeks of New Products

Offering exclusive sneak peeks of upcoming products or services through video SMS is a potent strategy to pique curiosity and drive sales when the product is finally launched.

By providing a glimpse into what's on the horizon, you can generate curiosity among prospects and even build anticipation.

Here’s what a sneak-peek does:

  • Builds anticipation: Teasing upcoming products fosters excitement and builds anticipation among your SMS subscribers.
  • Fosters FOMO (Fear of Missing Out): The exclusivity of the teaser videos encourages subscribers to stay tuned and not miss out on your new offerings.
  • Increases engagement: Video content tends to capture attention more effectively than any other type of content, resulting in higher engagement rates.
  • Generates pre-qualified leads: Those interested in sneak peeks are likely more interested in your product, thus increasing the quality of leads.
  • Drives early bird sales: Some customers might make early purchases after watching such videos, providing an early ROI even before the official launch.

By providing a sneak peek, you not only stimulate interest but also create a pathway for potential customers to connect with your brand. This can significantly boost your SMS marketing ROI.

  1. Share Video Testimonials

Sharing video testimonials is an effective strategy to boost video engagement for your SMS marketing campaigns.

These authentic endorsements serve as social proof and can significantly impact purchase decisions.

Here are some benefits of using video testimonials for your SMS marketing campaigns:

  • Fosters trust and credibility: Video testimonials offer a personal touch, enhancing credibility.
  • Builds an emotional connection: Videos express genuine emotions, creating connections.
  • Improves engagement: Videos capture and retain audience attention better than text.
  • Increases conversion rates: Watching other people’s positive experiences with a product encourages people to buy it.

Video testimonials leverage your happy customers' experiences and turn them into a valuable asset for your SMS marketing, ultimately driving higher ROI.

If all your customer testimonials are text-based, you can easily convert them into videos. The good news is that there are many online video makers available to streamline this process.

You can read this list of video makers by Attrock to find a tool that suits your needs and helps you transform text-based testimonials into compelling videos for your SMS marketing campaigns.

This not only enriches your SMS strategy but also amplifies the impact of your customer endorsements.

  1. Utilize Interactive Videos

Incorporating interactive SMS videos allows your audience to actively engage with the video, making choices that lead to different outcomes or personalized content.

This immersive experience captivates the audience, increasing engagement and potentially resulting in a higher return on investment (ROI).

Interactive videos encourage viewers to become a part of the narrative, fostering a sense of involvement and curiosity. By offering choices, you create a dynamic, tailored experience for each viewer, increasing the likelihood of them taking the desired action.

There are many video-making and editing tools that can help you create intriguing interactive videos. For businesses on a budget, there are free video editing software options available, which can help you create professional videos.

You can explore various free video editing tools to begin crafting interactive content that resonates with your audience.

  1. Create Product Demo Videos

SMS messages featuring brief video demonstrations of your products or services can be a game-changer.

By showcasing key features, benefits, and practical use cases, you empower recipients to visualize how your product solves their specific problems.

This approach combines the persuasive power of visual information with the convenience of SMS communication. For example, Nike created effective demo videos for their “Nike Free Shoes” and explained all the required elements in this demo video.

Here are some benefits of using product demo videos for SMS marketing:

  • Enhanced clarity: Visual demonstrations make it easier for customers to understand your product's value.
  • Time efficiency: Customers can quickly grasp your product's utility without reading lengthy text messages.
  • Increased engagement: Videos often hold attention longer, keeping your message in focus.
  • Boosted confidence: Seeing the product in action can increase trust and confidence.
  • Higher conversion rates: Informed customers are more likely to convert, boosting ROI.

  1. Create Video Guides or Tutorials

Utilizing SMS to deliver video guides and tutorials related to your products or industry can be a potent strategy.

By offering solutions to common problems or imparting new skills, your brand establishes itself as an expert in the field.

Additionally, you can create a competitive comparison guide, like Zendesk vs. Freshdesk, to highlight why your product and service stand out as superior options compared to competitors.

This approach not only educates your audience but also builds trust and credibility.

It’s important to choose cost-effective video editing tools to produce such videos.

Doing so ensures that you don’t spend too much and allocate resources where they matter most. This keeps your video editing cost low, thus improving ROI.

Providing these helpful resources via SMS can:

  • Position your brand as an authority
  • Enhance customer knowledge
  • Build trust
  • Encourage engagement
  • Drive conversions

  1. Combine Video with Time-Sensitive Offers

The last tip in this SMS marketing guide is to infuse videos with time-sensitive offers.

By placing time-sensitive offers in your videos, you can create a compelling sense of urgency. This captures the audience’s attention and motivates them to take immediate action, such as making a purchase or signing up for an exclusive deal.

Time-sensitive offers with video marketing work because they create a FOMO (Fear of Missing Out) effect, prompting potential customers to act swiftly.

These offers, available for a limited time, are visually enticing and, when delivered through SMS, can boost conversion rates significantly.

This synergy of video and time-limited offers is a recipe for a higher ROI in your SMS marketing campaigns.

Final Thoughts

Videos are a dynamic force in SMS marketing, offering a multi-faceted approach to engaging your audience and driving higher ROI.

They facilitate trust, convey emotions, capture attention, and encourage action, making them a must-have element in your SMS campaigns.

Hopefully, the above insights have shed light on six compelling ways to leverage videos for your SMS marketing campaigns. All the best!


The statements made by the author are not necessarily the views of Mobile Text Alerts.

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