EZ Texting Comprehensive Review, Pricing & Comparison [2025]

Maybe SMS marketing is something you’ve considered for your business.

After all, basically everyone texts and everyone reads their texts (up to 55% of text messages are opened and 100% are viewed),

But in an age of convenience, it’s only natural that you want an SMS solution that’s… easy.

EZ Texting is a text messaging platform that claims you can “start and scale your SMS marketing with ease.”

So is it true? What is EZ Texting and how does it work?

Let’s get into all of that right… now!

Note that the information in this review is based primarily off of EZ Texting’s public website, social media page, and/or reviews, unless otherwise specified.

What is EZ Texting?

EZ Texting (or, incorrectly, EZTexting) is a text messaging platform that seeks to enable their customers to pursue SMS marketing in a way that’s easy. It is a cloud-based platform that can be accessed online or via an SMS API, as opposed to an app that must be downloaded to a device. (An app version of the product is available as well.)

It offers the typical SMS platform features (plus extra) so that you can send effective texts that really reach people.

When was it founded?

EZ Texting was founded in 2005, making it one of the older text messaging platforms.

How many businesses has EZ Texting served?

EZ Texting has served over 230,000 businesses and organizations over the years.

Collectively, EZ Texting’s customers have sent around 8 billion text messages total.

Who does EZ Texting serve?

EZ Texting markets itself to people in retail, ecommerce, property management, marketing agencies, dealerships, real estate, higher education, healthcare, restaurants, fitness centers, gyms, salons, spas, nonprofits, religious organizations, professional service businesses, pet care services, government entities, educational institutions, wedding services, bars and nightclubs, construction, transportation, hospitality, and rental services.

In other words, virtually any and every industry.

What is EZ Texting’s mission?

EZ Texting’s mission is to deliver impactful messaging with remarkable results.

What are EZ Texting’s values?

EZ Texting’s values include Curiosity, Honesty, Action, Responsibility, Grit, and Empowerment.

How big is EZ Texting?

According to Zoominfo, EZ Texting has 164 employees, including 3 C-level, 4 VP-level, 8 directors, and 28 managers. It has an annual revenue of $35.6 million.

What is the public opinion of EZ Texting?

EZ Texting has generally good reviews:

4.1 out of 5 rating on Google
4.5 out of 5 rating on G2
4.3 out of 5 rating on GetApp
3.5 out of 5 rating on TrustPilot

EZ Texting features

As an SMS platform, EZ Texting offers a variety of features for SMS marketing purposes.

Here are some of those features.

Features typical to SMS platforms

EZ Texting offers all the typical features available with SMS marketing platforms.

These include features such as:

Mass texting capabilities
2-way SMS
Opt-in keywords that people can text in, which automatically subscribe them to receive your texts
QR codes to give people a way to opt in so you can grow your list
Drip campaign capabilities
Reporting options
Unlimited contact management
Contact importing capabilities
Sign-up forms that people can fill out in order to register for your text messages
Automated / recurring texting
Reply forwarding which allows you to be notified if someone replies to one of your text messages
Automatic opt-out of recipients who respond with stop
An SMS inbox that is accessible by multiple users on the account
The ability to schedule texts ahead of time
Compatibility with Zapier for the ability to connect to thousands of other apps
An SMS API that allows you to program whatever integrations
Link shortening and tracking abilities
A corresponding mobile app
The ability to create multiple users to manage the account
Different phone number options:
- 10DLC (10-digit longcode)
- Toll-free number
- Dedicated short code

Unique features

They also offer some not-so-typical features, such as:

An AI tool that automatically generates 2-way messages for you
An AI tool that automatically generates messaging content for you
An extensive image library that allows you to use and even edit images to send alongside your text messages
Pre-created message templates
Integrations with HubSpot, SquareSpace, and Constant Contact
One-click subscription option for people to subscribe to your text list

Evaluation

EZ Texting does not seem to be lacking any vital features that other SMS platforms have.

That being said, the unique features they offer don’t seem to add a significant amount of value, although they may be nice perks.

Reviewers tend to find the features helpful and simple to use—some reviews do mention concerns about some features being behind a paywall.

All in all, it seems that prospective users should not choose or reject EZ Texting based on features alone, as its feature offerings seem overall standard fare for SMS marketing platforms.

EZ Texting pricing

How much does EZ Texting cost?

This is an important question for any business trying to evaluate them, but it’s particularly pertinent for small businesses or nonprofits on a budget.

Here’s a breakdown of the pricing.

General info

EZ Texting pricing is subscription-based and you’ll pay either monthly or annually.

Unless you’re on an Enterprise-level plan, your plan comes with 500 messaging credits per month (or 6,000 per year) with a certain rate on extra message credits depending on the level of subscription your purchase. This is a unique pricing structure, as SMS platforms typically offer different subscription levels that give you different allotments of messages.

A “messaging credit” would be 1 message sent to 1 recipient. (For example, if you were to send 1 message to 500 recipients, that would count as 500 messaging credits.)

As with many SMS platforms, if you include an image in your message, it will use up 3 messaging credits per recipient instead of 1.

No additional fees are required besides your regular subscription fee.

Annual discount

As with many SaaS products, and SMS marketing platforms in particular, you can get a discount if you purchase an annual subscription as opposed to a monthly subscription.

For most of the EZ Texting plans, purchasing an annual subscription will give you a 20% discount.

(This annual subscription discount doesn’t necessarily apply to Enterprise-level plans which are most custom-based.)

“Launch” plan

The Launch plan is the lowest level EZ Texting offers.

It costs $25 per month for a monthly subscription or $20 per month for an annual subscription.

This plan gives you 500 monthly messaging credits and access to a $.03 per message rate for additional messaging credits.

It’s recommended for a recipient list of less than 500.

“Boost” plan

The Boost plan is the second tier of service offered.

For a monthly subscription, the cost is $75 per month, and for annual, it’s $60.

This plan gives you 500 monthly messaging credits and a rate of $.025 per message for additional messaging credits, as opposed to the Launch plan’s $.03 rate.

It’s recommended for a recipient list of 500–2,000 contacts.

“Scale” plan

EZ Texting’s third tier of service is the Scale plan.

This plan is $125 per month for a monthly plan and $100 per month for annual.

The Scale plan gives you 500 monthly messaging credits and allows you to purchase additional messaging credits at a rate of $.02 per message.

It also has a bonus perk of offering an onboarding specialist to help you get started.

It’s recommended for a recipient list of 2,000–50,000 contacts.

“Enterprise” plan

If you’re willing to pay at least $3,000 per month, you can get access to an Enterprise plan.

The Enterprise plan gives you 200,000 monthly messaging credits with access to additional messaging credits at a rate of $.01 per message. Plus, you can get an onboarding specialist to help you get started. And you receive a dedicated short code (5-digit) phone number that you can use to send your messages.

Pros and cons of EZ Texting

Now that you have a basic overview of what EZ Texting has to offer, let’s weigh some of the pros and cons.

Pro: ease of use

One of the most prominently mentioned pros of EZ Texting is that it’s… well… easy!

Some of the words people use to describe it include “quick,” “reliable,” “simple,” “user friendly,” “beginner friendly,” and “easy to use.”

All of this seems to vindicate the company’s self-named value proposition—that it’s an easy texting platform

Pro: longevity

Having started in 2005, EZ Texting is one of the older SMS marketing platforms around, with 20 years of longevity at this point.

This means that the platform has a more robust history than many and perhaps more experience. You can feel more confident that the company isn’t something that will just shut down anyday.

Con: expensive

Many people comment about EZ Texting’s expense being high.

While their pricing plans are low, they don’t necessarily reflect the true cost, especially if you aren’t a low-volume sender.

For many users, you’ll end up paying $.02 per message (on the low-cost end), which can add up quickly.

Con: customer support

Another concern some customers have is a lack of quality customer support. One reviewer calls support “non-existent,” despite giving the company an overall positive rating.

Several reviewers make comments about lackluster or difficult-to-reach customer support, although others mention having a positive experience.

Con: nothing to stand out

On the whole, EZ Texting doesn’t particularly offer much that makes it stand out from other platforms.

As an SMS platform, it is similar to others such as ours at Mobile Text Alerts, or SlickText. The pricing structure is unique but this seems to actually be a detriment to many users.

So it can be difficult to pinpoint a reason to choose EZ Texting over other platforms.

Competitor comparison

Mobile Text Alerts

Get a Free 14-Day Trial with Mobile Text Alerts

Features
- Overall, features are comparable
- Mobile Text Alerts offers an iMessage option that EZ Texting doesn’t appear to have
- Mobile Text Alerts offers an AI SMS Chatbot that allows you to interact with your audience and answer questions through SMS that’s AI-powered
- Mobile Text Alerts offers an AI-powered SMS shortener and an image generator
- EZ Texting offers an image library and editor option that Mobile Text Alerts does not offer
- EZ Texting offers some direct integrations with software such as Constant Contact (although Mobile Text Alerts can integrate with these software via Zapier or API)
- EZ Texting offers a “click-to-text” generator for giving your audience a one-click solution to join your subscriber list
Pricing
- For low-volume plans, the prices between Mobile Text Alerts and EZ Texting are comparable, with EZ Texting being slightly more inexpensive
- As you scale up, Mobile Text Alerts gives you more options and can cost less
- EZ Texting’s plans are also more complicated than Mobile Text Alerts, and you have to do some playing around with the numbers to figure out what you’re actually going to be paying
Customer Support
- While many reviewers had positive things to say about EZ Texting’s customer support, overall, G2 lists issues with customer support as one of the top concerns
- For Mobile Text Alerts, G2 lists customer support as one of reviewers’ top pros

SlickText

Features
- Overall, features are comparable
- SlickText offers a self-cleaning list option that doesn’t seem to be available in EZ Texting
- SlickText offers a direct Shopify integration, although integration with Shopify is possible with EZ Texting via Zapier or API
- EZ Texting offers a video library and editor option that SlickText does not offer
- EZ Texting offers an AI option to automatically generate message copy
- EZ Texting offers an option to generate QR codes that your audience can scan in order to sign up for your text list
Pricing
- SlickText prices in general cost more than EZ Texting’s plans, both for lower volume and higher volume plans, although the difference isn’t vast
- EZ Texting’s plans are more complicated than SlickText, and you have to do some playing around with the numbers to figure out what you’re actually going to be paying
Customer Support
- While many reviewers had positive things to say about EZ Texting’s customer support, overall, G2 lists issues with customer support as one of the top concerns
- For SlickText, G2 lists customer support as one of reviewers’ top pros

Twilio

Features
- While EZ Texting is an out-of-the-box SMS platform, Twilio is a communications API service that requires developers to set up
- As an API service, Twilio has a major emphasis in the programming element and therefore will likely excel in this area (although EZ Texting does offer an API as well)
- Twilio has voice calling capabilities
- Twilio has customer communication management capabilities across different channels
- Twilio has an integration with WhatsApp
Pricing
- Twilio’s pricing is a bit more complicated than EZ Texting’s as it takes into consideration several factors:
  - How many messages you’re sending
  - Whether your messages are SMS or MMS
  - Carrier fees on those messages
  - How many messages you’re receiving
- Despite Twilio being more complicated, it could end up costing you less—for example, 10,000 messages sent through Twilio could cost $109 + perhaps $10 more if around 1,000 people respond do the message, so $119 total
  - In a similar scenario through EZ Texting, your cost will be $312.50
Customer Support
- Poor customer support is the top complaint customers have regarding Twilio according to G2
- G2 does list poor customer support as an issue for EZ Texting as well, but it is not the top concern

EZ Texting FAQ

Here are some common questions people ask about EZ Texting.

How does EZ Texting work?

The process of how EZ Texting works is similar to other SMS platforms:

You sign up for an account (you have an option to do a limited free trial)
Your phone number gets set up and squared away
You get phone numbers loaded into your database (by importing a spreadsheet or by asking your audience to sign up for your texts through various mechanisms such as text-in keywords)
You create your workflows and/or schedule your campaigns

How much is EZ Texting?

EZ Texting plans start at $20 per month if you pay annually, or $25 per month if you pay month-to-month.

The base fee gives you 500 messaging credits and you can purchase more credits as needed at $.03 per message. (You can pay higher-tier fees if you want a lower rate to purchase more credits.)

They also have Enterprise-level plans starting at $3,000 per month.

How to use EZ Texting?

EZ Texting primarily presents itself as an online SMS platform that you can use by logging into your online account.

There you’ll have access to a dashboard from which you can manage your contacts, set up your message campaigns, and view message reporting.

They also have a mobile app from which you can access services, and they have an SMS API that you can implement if you have access to developers.

The First Step to Get Started with an SMS Platform

We’ve gone over all the in’s and out’s of the basics of EZ Texting, including what it is, features, pricing, pros and cons, and comparisons to competitors.

But how about exploring an EZ Texting alternative?

You can get a free Mobile Text Alerts trial (no credit card needed) right now to get a feel for how an SMS platform works.

Try it now.