Bulk SMS Nigeria: How to Send, Cost, & Best Companies [2024]

April 16, 2024 | By Sam Pelton
Cartoon representation of people texting with Nigerian flag in background]

Although WhatsApp may be popular, SMS is still alive and well in the country of Nigeria.

Case in point: by some accounts, 14.08 billion text messages are sent in Nigeria per year.

Which means that texting is a good way to reach people and make sure they’re in the know about whatever it is you want them to know.

But how?

Here we’ll walk you through what you need to know about sending bulk SMS for Nigeria.

Nigeria Bulk SMS: How It Works

“Nigeria bulk SMS” refers to sending mass text messages to phone numbers in Nigeria.

This could be for marketing purposes, or it could be for alerting people to important information that they need to know.

Sending bulk SMS to phone numbers in Nigeria works just like sending anywhere else. You can do it in a couple of ways:

  • SMS platform/portal

We’ll walk through both of these ways and go through some of the details.

How to Send Bulk SMS in Nigeria

To send bulk SMS in Nigeria, you’ll need to find a service that offers either an online portal for sending texts, or an SMS API that allows you to programmatically send text messages. (Or you could use a service such as ours at Mobile Text Alerts, which offers both.)

You’ll just walk through the steps for sending online via the SMS dashboard, or you’ll follow the documentation available for API.

Bulk SMS API in Nigeria

With an SMS API, you’re able to program your SMS flow according to how you’d like it to be set up.

If you want to integrate with your current software and processes, API is the way to go.

For example, you could set it up so that when someone fills out your HubSpot form, they are automatically sent a text message.

Or you could set it up so that your Mobile Text Alerts database syncs with your CRM.

You would first need to make sure that your SMS services offers an API. Then you can review the API documentation to see how programming your SMS will work.

With Mobile Text Alerts…

  • Your account will be assigned an API key
  • You can use your API key to submit your API calls according to the API documentation
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Bulk SMS Portal / Website in Nigeria

Another way to send bulk SMS to Nigeria would be to use a bulk SMS portal or website.

The advantage of this is that the platform is ready-made for you—there's no need to program or build anything.

The Mobile Text Alerts platform works like this…

  • Contacts are added into the platform (either manually or through one of several opt-in methods)
  • Messages are set up in the online dashboard—you can set up messages to go out automatically ahead of time, or you can create and send messages on demand

What Other Features Does a Bulk SMS Service for Nigeria Offer?

Here are some other features you can expect for a service such as Mobile Text Alerts:

  • User-friendly online portal – so that you can automate and schedule messages with ease
  • Flexible automation options – so that you can maximize efficiency through automation
  • Spreadsheet importing – so that you can easily load in contacts from another service
  • Contact grouping – so that you can organize your messaging into targeted groups for more effective messaging
  • Insightful reporting – so that you can analyze the results of your campaigns to measure success and make optimization decisions

Cost of Bulk SMS in Nigeria

With Mobile Text Alerts, your cost for sending bulk SMS in Nigeria would be $0.33 in US dollars (the equivalent of ₦516.36) per message.

For high-volume plans, you can contact sales for a custom quote.

How Businesses Can Use Bulk SMS in Nigeria

Text messages can be used in Nigeria for an endless number of reasons, but they typically boil down to 3 categories:

  • Marketing
  • Alerts
  • Community updates

Here are some examples of each.


Get the latest smartphones at unbeatable prices. Visit [store name] or call [phone number] to order. Limited stock available!

🍔Hungry? Enjoy a delicious meal from [restaurant name] delivered right to your doorstep in minutes. Check out the menu now: [link]


Reminder: Tomorrow is the deadline for submitting your quarterly reports. Make sure to complete and submit them by 5:00 PM. Contact your supervisor for assistance if needed.

Attention Customers: Our branch at [street name] will be closed for renovations from 20th March to 25th March. Visit our nearest branch at [street name] for assistance. Thank you.

Community Updates

Member update: The Christmas pageant will be held on Dec. 12th at 7pm at the church building. If your children are in the pageant, please have them at rehearsals on Dec. 10th and 11th from 7pm-8:30pm.

Class has been canceled due to a family emergency. Apologies for any inconvenience!

Bulk SMS Companies in Nigeria

There are a few different SMS companies that allow you to send text messages in Nigeria.

Mobile Text Alerts

Based in the US, our service Mobile Text Alerts allows you to send messages to virtually any country in the world, including Nigeria.

Mobile Text Alerts has been given 4.6 out of 5 stars by reviewers.


BulkSMS is another internationally servicing country, with headquarters in South Africa, the UK, and Switzerland.

BulkSMS.com has been given 2.6 out of 5 stars by reviewers.


EBulkSMS is a Nigeria-specific SMS platform, based out of Nigeria.

EBulkSMS’s mobile app has been given 4.0 out of 5 stars by reviewers and overall they’ve been given 2.6 out of 5 stars by reviewers.

Nigeria Bulk SMS

Nigeria Bulk SMS is a Nigeria-specific SMS platform, based out of Nigeria.

Nigeria Bulk SMS has been around since at least 2017, but doesn’t currently have a review presence online.


BulkSMSNigeria.com is a Nigeria-specific SMS platform, based out of Nigeria.

BulkSMSNigeria.com has been around since at least 2016, but doesn’t currently have a review presence online.


BulkSMSLive is a Nigeria-specific SMS platform, based out of Nigeria.

The service is at least 4 years old, but doesn’t currently have a review presence online.

Get Bulk SMS for Nigeria

You can try out bulk SMS for Nigeria for free.

Get your free Mobile Text Alerts trial account here and then contact us to request free trial credits to send to Nigeria.

Get a Free 14-Day Trial Account

Start sending mass text messages to your entire list today!